A​n outdoors adventure travel writer and photographer, an award-Winning blogger, founder and manager of XpatMatt.com. He is also the inbound president of Professional Travel Blogger’s Association (PTBA), and CEO of UpThink, an agency that helps travel companies develop their blogging and social media marketing strategies and work with travel bloggers. Matt regularly gives seminars and moderates panels about blogging, social media, and inbound marketing for organizations such as ITB Berlin, ITBAsia, Arabian Travel Mart, HSMAI, and others. Matt’s travel writing and photography have been seen in publications such as AFAR, En Voyage, Action Asia, and The Huffington Post, and many more.




Maddie is Founding Partner & Creative Director of IMA. Maddie has been at the forefront of harnessing the power of international bloggers and digital influencers since 2010. Throughout her career, she has secured many partnerships and developed concepts for leading brands including Tommy Hilfiger, Calvin Klein, Samsung, and Farfetch. Maddie was featured on Forbes’ 2017 30under30 Europe.
Georgina Rutherford is Head of Marketing and Communications at lMA.
Georgina brings a wealth of knowledge about digital trends. In her role,
she works to educate and inspire about the topic of influencer marketing and IMA as market leaders. They lead a young, international team who are responsible for pioneering how brands work with influencers to engage audiences across the globe.






A 27 year old traveller, with a Bachelor’s degree in Engineering, IPMA in Project Management and has recently finished her second bachelor in Computer Science from the University Of Reykjavík. Born and raised in Norway but moved to Iceland at the age of seven with the mind of an adventurer. Since then she has used every chance to escape the little island in the Atlantic, working in Norway and Turkey. Ása is a travel writer, who has visited over 50 countries and has knocked some big adventures off her bucket list, like horseback riding through Mongolia, living with locals in Iran and hiking through the highlands of Iceland.






Ebru is a travel writer & photographer who founded
Sunsetcolada.com travel blog and to offers bespoke travel planning services. Ebru won the travel hotography competition organised by Murad & Nataly Osmann, the founders of the #followmeto movement for her photo taken in Italy on the Amalfi Coast which has been featured on almost every travel related social media platform reaching millions of people. Ebru is also a passionate Disney employee and the perfect example of ‘how to maintain a full time job by also focusing on your passions’.






In a 20-year travel career, Simon has travelled to over 70 countries and lived and worked in 9. He now runs an international marketing agency with a large network of contacts across the global travel industry. He founded Travel Concept Solution in 2007 and he specialised in creative ideas for building brands online & offline. He created the first national South African blogger campaign in 2011 and Continued to develop new concepts and ideas for international brands around the world.






Director, Visit Iceland & Creative Industries. She has been an integral part of branding and promotion for Iceland for the last decade. Prior she worked for the Trade Council of Iceland. She has also been in charge of the marketing initiative `Inspired by Iceland´ from the beginning. She is on the board of NATA – North Atlantic Tourism Association and is a non­voting board member for Meet in Reykjavik.






Chief Marketing Officer in iambassador. Nicholas Montemaggi, MBA. He spent five years at the Emilia Romagna Tourist Board in Italy. While there, Nicholas developed the iambassador network, the award-winning Blogville project, which is now in its sixth year. Nicholas was also responsible for European Union Relations and Funding Opportunities for the Tourism Sector for the Emilia Romagna Tourist Board, working together with the Regional
Governmental and the Regional Chambers of Commerce Union EU offices.






Parker, Ryker, and Alexey have been friends for over 15 years and
have managed to take their childhood passion of making videos,
and turned it into a thriving lifestyle brand that has them travelling
the world for a living. They have created a wave of inspiration and
influence that started with just a small community, and has now
attracted over 2 million followers. Their understanding of the
influencer economy has allowed them to work with various global brands from travel Companies, tourism boards, cruise ship lines, car companies, and everything in between. They feel that the best education a person can get is by traveling the world and immersing
oneself in diverse cultures and ways of life. “High on Life is the attitude to embrace all of life’s opportunities with a positive outlook and energy”






Megan Eileen McDonough is a New York City-based freelanceMegan Eileen McDonough is a New York City-based freelancewriter, the founder of Bohemian Trails, a blog covering globallifestyle trends for the savvy and stylish traveler. Award-winningwriter and top-ranked travel blogger, a digital strategist andsocial media consultant. Megan’s quest to discover off thebeaten path destinations while sticking to a budget makes hertravel blog one of the top 100 travel sites in the world.Her cultural escapades have taken her to Europe, Latin America,Asia, the Middle East and across the United States. Megan’swork has appeared on Lonely Planet, Fodor’s, US Airways andUSA Today among others.






Specialist in Marketing Investigation for Icelandair, Joshua works on social media marketing, SEO and paid search among other things. Creator of a social media and online advertising campaign that generated  enormous media buzz and was key to the successful relaunch of the Icelandair Stopover. He will expose how powerful influencer marketing can be in promotional campaigns for a brand.










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