ZACH HOUGHTON | PASSION PASSPORT
Topic: “Purpose-driven marketing, influencer campaigns, and storytelling”
Zach Houghton is the son of a travel-writing father and a wanderlust mother who met on a bus in Guatemala. He is the founder of Passion Passport, a startup which provides inspirational and purpose-driven travel storytelling, develops photo and video content, and designs experiential campaigns for brands and tourism boards. In his work at Passion Passport and Passport Studio, the in-house creative agency, Zach has developed full- scale creative campaigns with brands like Amtrak, Cathay Pacific, Adobe, Expedia, Southwest and Hyatt.
IAN ANDERSON GRAY | COACH & CONSULTANT
Topic: “How social media and content marketing changes the game”.
Ian is a Confident Live Marketing consultant and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.
Topic: “Understanding the Instagram Algorithm in 2018 – how to grow your account and engagement without spammy tactics.”
Helene Sula is a travel blogger, digital brand strategist, and story teller at Helene in Between. She moved abroad from the US to Germany having never been there before with her husband and two dogs. Without a visa or work permit she secured herself as a premier travel writer and influencer. Helene has been on national and International TV and radio shows. She has helped 1,000s grow and monetize their Instagram accounts. She will speaking on how to grow your Instagram and understand the algorithm.
Topic: “Harnessing the full potential of influencer marketing”
Anneka has been working in social media and digital communication for over 7 years. Since graduating with a degree in Media, she gained valuable experience in-house and agency side at Nokia, The BBC, Global Radio, British Gas and Bite Global. She now works as LOTUS’ Senior Digital Manager, providing social media and digital strategy across our clients and pitches. Some of Anneka’s client experience includes Hasbro, Trainline, Honda, Hootsuite, Sage, Jaunt VR, Plume Wi-Fi, Heathrow Express, The Spanish Tourist Office and Alaska Seafood. In her spare time Anneka volunteers for Alive and Kicking, a charity that makes durable footballs in Kenya, Zambia and Ghana; keeping adults in employment, helping children play, and raising health awareness through sport. Anneka provides social media and digital counsel for the non-profit social enterprise.
SKYE CLASS | TRAVEL WRITER & BLOGGER
Topic: “How to Communicate Better In Your Stories”
Skye Travels is an adventure blog focused on
inspiring others to travel the world and help them when they do. Skye is an American-born traveler who has been on the road for over three years, experiencing adventures every month and working with tourism boards, tour companies, hotels and restaurants to promote them to his readers. He is passionate about helping people and takes pride in his work and website. He’s always looking for the next great adventure.
FEDERICA DI NARDO | TRAVEL & FASHION BLOGGER
Topic: “Content creation: developing your personal style”
What characterizes my blog is the unconventional approach, pop, experimental and technicolor: rarely will happen to find an outfit or a photographic set the same, but at the same time the story, the path, and the guidelines of style, fashion and tendency will always be very clear and obvious. This vision, linked to a solid and high profile team, has allowed us to attract attention and collaborate with great national and international brands both in the field of fashion and extra. Collaborations over the last few months: Calvin Klein, Adidas, Nike, Breil, Eastpak, Vans, Wolford, Suzuki, Toyota, Abarth, Garnier, L’Oreal, Yamamay, Carpisa, Henry Cotton’s, Coca – Cola.
Topic: “Everything I wished I knew when I started working with brands”
Aggie Lal is a luxury and adventure travel influencer from Los Angeles known for her trips around the globe. She aims to encourage people to get out of their comfort zone through inspirational photos and posts. On her Instagram and her blog she shares her tips and views on travel and lifestyle to inspire her loyal community of over half a million people who can’t get enough of her bubbly and unique personality.