Trablin is a Tourism PR & Influencer Marketing company that seeks to improve and professionalize the influencers’ market. We are pleased to inform you that in 2018 our 2nd. Focus on Influencers event will take place in the city of Madrid on October 26th at the Hotel Meliá Castilla.
Focus on Influencers is an event with interesting Speakers, experts in the areas of influencer marketing that will explain why it is important to work with influencers today and will provide tips concerning how to achieve it successfully.
· LUCA BOCCI | INNOVATION NORWAY
Marketing Director in Norway’s Tourism Board (Innovation Norway) in Madrid, a destination with a vast experience in working with bloggers.
Topic: “Collaboration with the Spanish blogosphere and travel influencers: Communication strategy of a touristic destination with travel bloggers and influencers.”
· JAVI CUBO Y NADIA GAMEZ | TRAVEL & LIFESTYLE BLOGGERS
Topic: “More than Influencers, Content creators”.
Doctors in Computer Science, travelers and content creators, sharing their experiences through social networks and their blog “Travel the Life” since 2015. They currently live in Malaga, Spain but since 2002 they have traveled non-stop, visiting more than 40 countries and they have lived in cities such as New York, London, Lille, and Pisa.
Shortly after beginning to share their travels and experiences, they began to work collaborating and promoting destinations, hotels, restaurants, travel agencies, tourism offices and lifestyle brands and products. Thus, they have made this their main profession, creating and sharing mainly through their two Instagram accounts with more than 130K each @travelthelife & @javicubo
· PELAYO SANTOS | DIRECTOR DEL DEPTO. DE INFLUENCERS DE NEW-LINK GROUP
Topic: “The new era of Marketing of Tourism Influencers. From blogger to influencer 360 “.
Pelayo holds a degree in Advertising, Marketing and Public Relations from the University of Málaga. And Communication Management Studies from the Institute of Higher European Studies. He has 11 years of experience in the advertising and communication sector for clients such as Coty Inc, OPI, Astor, Rimmel, Estee Lauder, KIKO Milano, Calzedonia Milano Group, Pepe Jeans, Cheap Monday, Oysho, San Miguel, C & A, PepsiCo , Paramount, Diageo Reserve Brands (Haig Club, Johnnie Walker, Blue, Tanqueray Ten, Ciroc). Pelayo Santos is a regular lecturer and is a professor in different masters such at the IED, the Fashion and Communication master of Elle, Digital Marketing of Vogue and the PR Academy of ADECEC.
FOI Madrid will also have a section dedicated to meeting and networking between brands and destinations with best bloggers and influencers in Spain. It is a unique opportunity to meet face to face with the protagonists of social media publications.
Where? Hotel Meliá Castilla Madrid -Poet Joan Maragall Street, 43, Madrid
When? Friday, October 26th, 2018
At what time? From 13.30 to 20.00 hours.
P R O G R A M M E
Focus on Influencers offers two types of participation:
Standard of participation:
1. Individual table for a company (up to 2 people) in the Workshop
2. Attendance to Speaker sessions
3. Networking with bloggers and influencers
4. Visibility of the logo in all communications of the event and in the photocall
5. Possibility to offer a prize to raffle among the bloggers and influencer attendees to the event.
6. Possibility to send merchandising for our “Welcome Pack”
7. Final digital report with information and trends of Spanish bloggers 2018
8. Database of Spanish bloggers attending FOI Madrid
9. A mention about the destination with text of 200 words, logo and 2 photos in the newsletters sent to all Spanish bloggers in our database after the event.
10. Drinks and coffee break included
11. Special price for accommodation at Hotel Meliá Castilla.
Regular Rate: €800
* * To request more information, please complete the form for companies on our website Here. If you are already determined to participate, complete the enclosed form and, after making the payment, please send the receipt to info @ Trablin.
Professional pass: For professionals in the tourism industry, PR and/or marketing and related agencies.
1. Attendance to Speaker sessions
2. Networking with bloggers and influencers
3. Final digital report with information and trends Spanish bloggers 2018
4. Database of Spanish bloggers attending FOI Madrid
5. Drinks and coffee Break included
6. Special price for accommodation at Hotel Meliá Castilla
Rate: €120 per person. **Click Here to purchase your pass.
* All prices exclude VAT
More information on our website: Here
1. Our proposal of the event with details and valuable information to assess your participation.
2. Standard Participation Form
3. Video Focus on Influencers Alicante 2017
If you have any questions, please contact Patricia Marun by sending an email to: Info@trablin.com
We hope to count on your presence in our event!